Melbourne Web Design & Conversion Agency

Unlike many web design agencies in Melbourne, we combine creative design with marketing and conversion strategy. We don’t just deliver a website – we deliver a sales tool that helps you grow your business and track results.

Our websites are built with one clear goal – to convert visitors into customers. We focus on strategy, user experience, and design psychology to drive measurable actions like enquiries, bookings, and sales rather than just making your site look good.

Absolutely. We build all our websites to be user-friendly on a content management system (CMS) base that fits your needs – if you can use Microsoft Word, you’ll be able to update your site with ease.

Think of it like a house: you can redecorate or rearrange the interiors anytime, but if you ever need something structural changed, our team can help and quote accordingly.

Absolutely. We can assess your current site and determine whether a full rebuild or a strategic redesign will give you the best return. Often, we can reuse existing assets while improving speed, layout, and conversion flow.

A custom-designed website typically takes between 12-16 weeks, but it really comes down to size, complexity and client feedback turnaround.

Over the past 16 years, we’ve worked on various projects that have taken anywhere from 1 month to 2 years.

Timelines really come down to the project’s scope and how prepared you are with things like content, images, and assets.

We’re always happy to help plan things out and give you a realistic timeframe – why not give us a call, and we can walk you through what’s possible.

Psst. There are 3 tricks we can teach you to help speed things up (just ask us)

After 16 years and countless websites built, we’ve seen just how much scope, functionality, and goals can vary. That’s why we don’t believe in guessing a price before understanding the full picture, and we’re even more than happy to give you advice based on your investment range.

We’ve learned that accurate pricing only comes after understanding a project properly – anything before that is really just guessing.

At Chromatix, we have 2 web departments, and we take the time to understand your business first, then provide a tailored estimate that makes sense for your goals and budget.

And if we’re not the right fit, we’re always happy to point you in the right direction.

Yes, every website we create is fully responsive. Your site will look and perform perfectly across mobile, tablet, and desktop devices, ensuring a seamless experience for your visitors.

Yes. All our websites are SEO-ready – including clean code, fast loading speeds, and proper on-page structure. We can also provide basic  SEO strategy and content support to help you climb Google rankings after launch. We also have a plethora of specialist SEO partners that we can refer to.

Yes, we offer ongoing support and maintenance plans. This includes core & plugin updates, performance audits or small content changes – so you can stay focused on running your business while we handle the technical side.

While we’re proudly based in Melbourne, we work with clients outside Melbourne, all across Australia and even internationally. Our process is fully remote-friendly, using video calls and shared tools to keep communication clear and projects on track.

If you’re a Melbourne business wanting a website that truly works, there are a few classic mistakes to avoid.

The first is treating Melbourne web design like “pretty pictures”. A website isn’t just about looking modern or stylish (though it’s still very important) – it needs to convert local visitors into real leads and customers. Every headline, layout and button should have a specific purpose that drives user engagement and action.

The second mistake is relying on cookie-cutter templates. Melbourne is full of creative, competitive businesses, and your website needs to stand out above your competitors. A custom Melbourne web design that reflects your brand personality and local audience will always build more trust and credibility.

Thirdly, avoid overloading your pages. Many Melbourne websites try to cram everything in – long text segments, stock images, pop-ups, long videos – but too much can confuse website visitors. Keep your design clean, your navigation clear, and your message focused on what the customer wants.

And as a final pro tip, don’t “set and forget” your website. A great Melbourne website is never finished – it evolves. Keep tracking your website’s performance, refining your UX/UI design and improving your web conversion flow to stay relevant in Melbourne’s fast-moving digital scene.

Web conversion is the measure of how effectively your website turns visitors into real results – enquiries, phone calls, bookings, or sales. It’s not about traffic for traffic’s sake; it’s about what happens after people land on your site.

In a Melbourne web design strategy, web conversion is everything! You can spend thousands driving visitors to your site, but if your web design doesn’t guide them to take action, that digital effort goes to waste. That’s where tailored conversion-focused web design comes in – using human psychology, smart layout and persuasive messaging to turn curiosity into commitment.

For Melbourne businesses, this means designing every page with real intentionality. From crafting headlines & imagery to your contact forms and buttons, every web design element should help visitors trust you and take the next step.

At Chromatix, we believe great Melbourne web design isn’t just about looking impressive – it’s about building a digital web experience that performs. Because when your website converts, your business grows. If you’re looking for a free 30-min web design strategy session, give us a bell and quote “Melbourne Small Business Support Program”

Start by looking at their past work, real results and overall Google Reviews. Have they helped businesses like yours generate more enquiries, calls or sales – not just prettier websites? Do they understand both web design and website conversion strategy? And most importantly, are they a team you’ll actually enjoy working with long-term?

A few insider tips from the Chromatix Melbourne team:

• Choose proven experience. At Chromatix, we’ve spent over 15 years analysing more than 60,000 websites (it’s actually almost 70,000 now) and have earned 80+ industry awards and mentions for web design and development excellence. Every Melbourne project is handled by our in-house team, from UX design and development to psychology-led digital conversion audits and strategy.
• Get direct access to experts. You won’t get bounced around between salespeople or middle managers here – you’ll deal directly with our designers, developers and conversion specialists who live and breathe web performance. In fact, every client will work with our Director, who has over 20+ years of experience in digital!
• Choose a local Melbourne web design agency. There’s huge value in working with locals who understand the Melbourne market, culture and time zone. It means faster communication, stronger collaboration and a design that genuinely connects with Melbourne audiences.
• Choose results over trends. While others chase design fads, we focus on what works – data, human behaviour and proven design standards that are built around our conversion framework that helps your website consistently engage visitors so you get more sales and revenue.

Or simply put – come chat with the Chromatix team in Melbourne. We’ve been helping Melbourne businesses turn browsers into buyers since 2009!

There are plenty of reasons Melbourne businesses choose Chromatix. Unlike many other Melbourne agencies that try to do everything, we’re true web design specialists – experts in design psychology, conversion strategy and custom website development. We don’t just make websites look good – we make them work.

Our focus is simple: what gets business results. No gimmicks, no shortcuts and no chasing design trends just to look good. We’ve spent over 15+ years perfecting the craft of high-performing Melbourne web design, backed by real data and proven outcomes. In fact, we have a list of video testimonials live on our website that demonstrate our results since 2009.

Working with us is simple – fixed pricing, clear communication and no tech jargon or middlemen. You’ll work directly with our in-house designers, developers, and our Director himself, who’s been in digital for over 20 years.

But the best way to see if we’re a good fit? Come have a chat with our friendly Melbourne team in our Camberwell office – or jump on a quick video call and let’s see how we can help you turn more clicks into customers.