Best AI Copywriting Tools for Writing Engaging Website Copy

Crafting the right message on your website has the power to make or break not just your engagement but conversion. In fact, studies show that 80% of consumers prefer brands that personalize their messages.

As we all know, writing persuasive website copy is never simple. This is where investing in the best AI copywriting tools comes in. 

AI copywriting tools offer a solution that enables businesses not only to generate high-quality copy quickly but also to ensure that every traffic translates to clicks. Here are the top AI copywriting tools for websites that you can choose from. 

Jasper (formerly Jarvis)

Jasper is one of the leading AI copywriting tools designed to create high-quality content in minutes. This AI marketing tool specializes in generating engaging website copy, blog posts, and marketing content based on user input. 

It is known for using advanced machine learning algorithms to assist marketers, content creators, and businesses in optimizing their content creation process. Jasper also comes with templates and customization options that make it beneficial across various industries.

Features

• Over 50 content templates for different writing styles
• Long-form content editor for blogs and articles
• SEO-optimized content generation
• Integration with Surfer SEO for better ranking
• Multiple languages supported
• Team collaboration features

Pros

• User-friendly interface
• Extensive template library
• Fast content generation
• SEO integration (Surfer SEO)
• Excellent for both short-form and long-form content

Cons

• Pricing can be high for small businesses
• Occasional need for editing to improve content quality
• Learning curve for beginners

Pricing

• Starter Plan: $49/month (20,000 words)
• Boss Mode: $99/month (50,000 words, with advanced features)
• Custom pricing available for enterprise solutions

Copy.ai

Just like Jasper, Copy.ai is also an AI copywriting tool that focuses on helping users produce diverse content such as:

• Marketing copy
• Product descriptions
• Blog intros
• Social media posts

Copy.ai can provide an intuitive interface where users can select from a variety of content formats and input minimal data to generate engaging copy quickly. The tool is ideal for businesses and marketers looking to improve their content creation process and reduce the time spent on brainstorming.

Features

• Templates for social media, emails, product descriptions, and blogs
• AI-generated product descriptions
• Content tone customization (friendly, professional, etc.)
• Multi-language support
• Chrome extension for quick access

Pros

• Easy to use and intuitive
• Diverse template selection
• Fast generation of creative ideas
• Affordable pricing for small businesses

Cons

• Quality of content can vary
• Limited options for in-depth SEO-focused content
• Requires manual refinement for perfect output

Pricing

• Free Plan: Limited to 2,000 words per month
• Pro Plan: $36/month (Unlimited words)
• Enterprise pricing available upon request

Writesonic

Businesses can also benefit from using Writesonic to create high-conversion copy for websites, ads, blogs, and social media. The tool allows input customization for diverse content types like product descriptions and SEO-optimized long-form articles. It also has a very simple dashboard that caters to both individual content creators and larger marketing teams. 

Features

• AI article writer and blog post generator
• Landing page and ad copy creation
• Product descriptions and e-commerce copy
• Multiple language support
• Built-in grammar checker

Pros

• Fast and efficient content generation
• Affordable plans for small and large businesses
• Supports SEO optimization
• Easy-to-use interface with a wide variety of content types

Cons

• Some content may require heavy editing
• May not be ideal for highly technical or niche content
• Limited customization options for tone and style

Pricing

• Free Plan: Limited to 10 credits per month
• Long-Form Plan: $19/month (47,500 words)
• Custom pricing for higher word counts and team access

Rytr

Rytr is an affordable AI writing assistant that helps users quickly create content across various platforms. It is a great option for businesses on a tight budget but need to create large volumes of blogs, social media copy, email copy, and product descriptions.

This AI marketing tool is also known for its ability to generate coherent text with minimal user input. Rytr comes with a range of tones and use cases that users can customize to fit their copywriting needs.

Features

• Support for over 30 languages
• Various content types (blogs, emails, ads, etc.)
• Tone and language customization
• Content generation based on templates
• Built-in plagiarism checker

Pros

• Very affordable pricing plans
• Supports multiple languages
• Wide range of content types
• Simple and intuitive interface

Cons

• Limited advanced SEO options
• Requires editing for more detailed or nuanced topics
• Shorter word limits on lower-tier plans

Pricing

• Free Plan: 10,000 characters per month
• Saver Plan: $9/month (100,000 characters)
• Unlimited Plan: $29/month (Unlimited characters)

Wordtune

Wordtune is an AI-powered writing assistant that focuses on enhancing and rewriting text rather than generating entirely new content. It offers features that enable users to research topics, gather insights, and create optimized website copy and blog posts. 

While it is not a full-fledged content creation tool, taking advantage of its free version can help polish and optimize website copy and marketing materials.

Features

• Real-time sentence rephrasing and rewriting
• Content tone adjustment (formal, casual, etc.)
• Integration with Microsoft Word and Google Docs
• Synonym suggestions for better word choice
• Grammar and style improvements

Pros

• Excellent for refining and enhancing existing content
• Easy to integrate with other writing tools
• Real-time feedback and suggestions
• Improves both clarity and engagement

Cons

• Not ideal for generating content from scratch
• Limited content types (focused on rewriting)
• Free plan has restricted features

Pricing

• Free Plan: Limited to 10 rewrites per day
• Premium Plan: $9.99/month (Unlimited rewrites, additional features)
• Premium for Teams: Custom pricing for larger teams

Frase

Frase is an AI-powered content research and writing tool that focuses on helping users generate SEO-friendly content. It provides features that allow users to research topics, gather insights, and create optimized website copy and blog posts. 

Frase’s main feature is its ability to analyze SERP data and generate content briefs. This makes it an excellent choice for businesses looking to enhance their search engine rankings.

Features

• SERP analysis and content brief generation
• AI-powered content writing and editing
• Built-in keyword research and SEO optimization
• Customizable content templates
• Topic research and idea generation

Pros

• Strong SEO integration and content briefs
• Useful for long-form content creation
• Great for content research and competitor analysis
• Customizable templates for different content types

Cons

• Pricing may be higher than other tools for small businesses
• Can be overwhelming for beginners
• AI content generation may need human revision

Pricing

• Solo Plan: $14.99/month (Includes 4 articles)
• Basic Plan: $44.99/month (Includes 30 articles)
• Team Plan: $114.99/month (Unlimited articles)

Copysmith

Copysmith is a content creation platform specifically aimed at e-commerce and marketing teams. It offers a range of templates to help users generate product descriptions, ad copy, email campaigns, and landing pages in minutes. 

The tool is particularly known for its ability to scale content creation which is perfect for businesses managing large volumes of content. Business owners can use the tool to optimize content for conversions and SEO with minimal manual effort.

Features

• Content templates for ads, product descriptions, emails, and more
• Bulk content generation for e-commerce
• AI-powered brainstorming and content expansion
• Integration with Google Ads, Shopify, and WordPress
• Team collaboration tools

Pros

• Great for large-scale content generation
• Tailored for e-commerce and marketing teams
• Extensive template library
• Easy integration with third-party platforms
• Offers team collaboration features

Cons

• Price may be steep for small businesses
• Limited customization for specific niches
• Content may require further editing for accuracy

Pricing

• Starter Plan: $19/month (50 credits)
• Professional Plan: $59/month (400 credits)
• Enterprise Plan: Custom pricing (Unlimited credits, tailored solutions)

Anyword

Anyword is a copywriting tool that helps users create data-driven marketing copy that converts. 

It goes beyond basic text generation by using predictive analytics to suggest the most effective copy for specific audiences. This AI marketing tool is valuable for improving ads, email campaigns, landing pages, and social media posts through performance insights.

Features

• AI-powered content generation for ads, emails, and landing pages
• Predictive performance score for content
• Copy customization for tone, audience, and goals
• Pre-written templates for marketing copy
• Integrates with popular ad platforms (Facebook, Google, etc.)

Pros

• Unique predictive analytics feature
• Highly targeted content generation
• Real-time performance insights
• Wide range of content templates
• Supports multiple advertising platforms

Cons

• Steeper learning curve due to advanced features
• Predictive analytics may not be 100% accurate
• Price may be high for smaller teams

Pricing

• Starter Plan: $39/month (15,000 words)
• Data-Driven Plan: $99/month (30,000 words, predictive analytics included)
• Custom pricing available for larger teams and enterprises

Snazzy AI

Snazzy AI, now part of Unbounce, is an AI copywriting tool that creates persuasive website copy, landing pages, and digital ads. It’s designed for marketers, freelancers, and entrepreneurs looking for quick and effective content solutions without having to write from scratch. Its integration with Unbounce makes it a strong choice for conversion-focused content.

Features

• Pre-built templates for websites, ads, and email copy
• One-click content generation
• Support for landing page copy
• Integration with Unbounce for optimized landing pages
• Multiple content formats for blogs, ads, and more

Pros

• Very easy to use, even for beginners
• Optimized for marketing and conversion
• Wide selection of templates
• Works seamlessly with Unbounce
• Fast content generation

Cons

• Limited customization compared to other tools
• Content quality may vary depending on niche
• Pricing may be restrictive for some users

Pricing

• Starter Plan: Free (Limited features and templates)
• Growth Plan: $25/month (Unlimited templates and basic AI features)
• Enterprise Plan: Custom pricing available for larger needs

Peppertype.ai 

Peppertype.ai is a fast-growing AI writing assistant that helps users create engaging content for various formats. The tool offers intuitive content suggestions and supports multiple tones that businesses use to generate copy that resonates with their target audience. 

Features

• AI-powered blog writing, ad copy, product descriptions, and more
• Customizable content tone and style
• Templates for various content formats
• Built-in grammar and spell check
• Supports multiple languages

Pros

• Fast and efficient content creation
• Great variety of content formats
• Easy to use, with customizable tone options
• Supports collaboration for teams
• Affordable for small and medium businesses

Cons

• Content may lack depth for technical topics
• Limited advanced SEO tools
• May require some manual editing for certain niches

Pricing

• Personal Plan: $35/month (50,000 words)
• Team Plan: $199/month (5 users, 500,000 words)
• Custom pricing available for enterprise users

CopySmith

CopySmith is well-known for its e-commerce integrations, allowing users to quickly generate content for product catalogs. It is an AI-powered content generation platform specifically aimed at creating high-conversion marketing copy. 

The platform offers templates for generating product descriptions, email campaigns, ad copy, and social media content. It focuses on helping businesses, agencies, and freelancers to automate and scale their copywriting tasks.

Features

• AI-generated ad copy, product descriptions, and social media content
• Bulk content generation for product descriptions
• Integrations with e-commerce platforms like Shopify
• Content optimization for conversions
• Collaboration features for teams

Pros

• Designed for marketing and e-commerce copy
• Fast content generation, especially for bulk tasks
• Supports multiple content formats
• Good integrations with platforms like Shopify
• Scalable for teams

Cons

• Can be expensive for smaller businesses
• Some content may require fine-tuning for accuracy
• Limited advanced features for technical writing

Pricing

• Starter Plan: $19/month (50 credits)
• Professional Plan: $59/month (400 credits)
• Enterprise Plan: Custom pricing based on requirements

Wrap Up

Investing in the right AI copywriting tools can significantly enhance your website’s messaging, boosting engagement and conversion rates. Whether you’re looking for comprehensive content generation, SEO optimization, or tools to refine existing copy, there’s an option that fits your needs.

Remember, the best tool for you will depend on your specific needs, goals, and objectives. By leveraging these AI-powered solutions, you can streamline your content creation process and ensure that every piece of copy resonates and drives conversions.