ICT Button with Arrow Green Leaf Toucan Extended

We help businesses stand out, so they significantly increase their chance of converting more leads

+ 0 %
Increase in conversion off a high base - Manufacturer
0 %
Increase on conversion rate - B2B Service Business
+ 0 %
Increase on leads with a simple 1 page UX/UI revamp - B2B
+ 0
Awards & mentions across 4 different industries since 2009

Need a strategy?
Let’s point you in
the right direction

Required fields

Call us curious cats...

Blog

Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

irwin-hau-author-bio-image

Why is Focal Point Essential to a Design?

Irwin Hau | Web Design

A focal point is the area that immediately attracts the viewer’s attention. It could be a specific image, button, heading, or any design element that stands out due to its…

What Principle of Design Uses Noticeably Different Elements to Create Interest?

Irwin Hau | Web Design

Have you ever wondered why some websites instantly grab your attention while others fade into the background? The secret ingredient to this simple design principle is contrast. Using noticeably different…

Which Of The Following Does A Secure Website Use To Safeguard Transmitted Information?

Irwin Hau | Web Development

In 2024, the cost of data breaches is projected to exceed $5 trillion globally, highlighting the devastating financial and reputational impact of cyberattacks. With such high stakes, ensuring the security…

Is Shopify Legit?

Irwin Hau | eCommerce Web Design

If you’re thinking about launching an online store, chances are you’ve come across Shopify, one of the most popular eCommerce platforms available today. With thousands of businesses worldwide choosing it…

Why is Proportion Important in a Design?

Irwin Hau | Web Design

Proportion refers to the relationship between the sizes of various elements on a page—text, images, buttons, and more. When elements are properly proportioned, the design feels balanced and harmonious. However,…

How Long Does It Take to Learn Javascript?

Irwin Hau | Web Development

If you’re considering learning JavaScript, you’re making a decision that could significantly impact your career or personal projects. JavaScript powers everything from the simplest websites to complex applications. However, like…

7 Valentine Design Inspirations to Try on Your WordPress Website

Irwin Hau | Web Design

Love is in the air, and so is the rush to find the perfect Valentine’s Day gift. Online shoppers are looking for inspiration and quick solutions. If your website isn’t…

Which Of These Criteria Would Be Important To Consider When Choosing A Programming Language?

Irwin Hau | Web Development

If you’re starting a new web development project, one of the first and most important decisions you’ll face is choosing a programming language. With so many languages out there, it’s…

Which Of The Following Is Not True About Graphic Design?

Irwin Hau | Web Design

Graphic design is everywhere—it’s in the logos we see, the websites we browse, the ads we scroll past, and even in the apps we use every day. It’s an essential…

How to Whitelist a Website?

Irwin Hau | WordPress

Malware continues to be one of the most pervasive cybersecurity threats with over 350,000 new malicious files detected each day. Many of these threats originate from untrusted and harmful websites….

Google Review Image