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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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How to Improve Lead Qualification and Avoid Wasting Time on Unqualified Prospects?

Irwin Hau | Digital Marketing

Lead qualification is the process of determining whether a prospect is likely to become a customer. It’s a crucial step in any sales process, as it helps identify which leads…

How to Generate Leads in Digital Marketing Without Overspending on Ads?

Irwin Hau | Digital Marketing

Building a steady stream of leads is essential for sustainable business growth. Too often, companies invest heavily in paid ads with little to show for it. The truth is, this…

Why Is A High Bounce Back Rate A Negative Signal Of A Webpage’s Quality?

Irwin Hau | Web Design

Have you noticed a spike in visitors leaving your site almost immediately? A high bounce back rate might be the culprit. This metric can be a serious indicator of issues…

How To Increase Sales On Your Ecommerce Website?

Irwin Hau | Digital Marketing

In 2024, global eCommerce sales are expected to exceed $6.3 trillion, and yet, despite this massive growth, many online businesses struggle to convert website visitors into paying customers. This is…

Are You Losing Revenue By Not Investing On UI/UX Design And Development Services?

Irwin Hau | Web Design

You may not realise it, but the lack of a polished user interface and seamless user experience could be quietly draining your profits. Many businesses overlook the importance of investing…

Which Challenges Occur Due To Customers In Sales?

Irwin Hau | Web Design

Sales is a dynamic and often unpredictable field, where customer behavior plays a pivotal role in determining outcomes. Despite the best efforts of sales teams, customer actions can complicate the…

Why Aren’t Your Customer Acquisition Campaigns Delivering The Results You Need?

Irwin Hau | Digital Marketing

As a business, customer acquisition is essential to your growth and success. Whether you’re a startup or an established brand, your ability to attract and convert new customers directly impacts…

What’s Causing Your Customer Acquisition And Retention Efforts to Be Ineffective?

Irwin Hau | Digital Marketing

Customer acquisition and retention are essential to long-term business growth. However, many businesses unknowingly make a crucial mistake: their websites are failing to convert visitors into customers and keep existing…

Why Your Business Fail In Converting Website Visitors To Sales?

Irwin Hau | Digital Marketing

Every visitor who leaves your website without converting is a missed opportunity for your business. Whether you’re selling products, offering services, or promoting your brand, failing to convert website visitors…

Why Your Digital Marketing Campaigns Do Not Always Translate Into Sales?

Irwin Hau | Digital Marketing

Businesses invest significant time and resources into digital marketing strategies, hoping to drive traffic and increase sales. But despite pouring effort into running ads, crafting social media posts, and optimising…

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