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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Why Is a Generic Shopping Experience Driving Customers Away?

Irwin Hau | Digital Marketing

Modern shoppers have grown accustomed to a new level of personalisation — and it’s changing the game. Platforms like Amazon, Netflix, Spotify, and even food delivery apps have raised the…

What’s Causing a Drop in Your Average Order Value?

Irwin Hau | Digital Marketing

Have you noticed your Average Order Value (AOV) slowly slipping and you’re not quite sure why? You’re not alone. AOV is one of those metrics that quietly affects your bottom…

What is the Primary Reason Customers Give for Not Returning to a Business?

Irwin Hau | Digital Marketing

Every business owner knows how much effort goes into gaining a new customer. But what’s often forgotten is how important it is to keep them. When a customer doesn’t come…

Why Aren’t Customers Clicking the ‘Buy Now’ Button?

Irwin Hau | Web Design

Customers hesitating to complete their purchases is a common concern for almost all businesses. They spend time browsing your website (and even like your product), but when it comes to…

Why Are Hot Leads Reaching Out But Never Following Through?

Irwin Hau | Digital Marketing

If you’ve ever had a lead reach out, excited and eager, only to disappear without a trace, you’re not alone. It’s frustrating when someone seems like they’re just a step…

Why Are Newer Local Small Businesses Beating You in Sales?

Irwin Hau | Digital Marketing

If you’ve been in business for a while, you’ve probably noticed a new trend: newer, smaller local businesses seem to be beating you in sales. You’ve been doing things a…

How to Persuade People to Buy from Your Online Store?

Irwin Hau | Digital Marketing

Getting customers to buy from your online store is more than just about having the right products. It’s about creating an experience that makes them feel confident, valued, and eager…

How Do You Fix an Online Sales Funnel That’s Leaking Leads?

Irwin Hau | Digital Marketing

Every business owner knows that leads are the lifeblood of their sales process, but what happens when those leads start slipping through the cracks? A “leaking” sales funnel is a…

How to Establish Credibility and Increase Customer Trust Online?

Irwin Hau | Digital Marketing

You’ve got a great product or service, but is your website convincing enough to build trust with your customers? Establishing credibility online is today’s secret to growing your business and…

Why Are Your Competitors Getting More Inbound Leads While Your Website Struggles?

Irwin Hau | Digital Marketing

“Why are my competitors attracting more inbound leads while my website seems to be struggling?”  This is just one of the many questions a business owner ask. Yes, you’ve put…

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