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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Importance of Responsive Website Design with the Increase in Mobile Traffic Trends

Irwin Hau | Web Design

The term “responsive web design” was originally coined back in 2010 by graphic designer, Ethan Marcotte in a paper he wrote about the need to create “flexible and fluid” websites…

Top 10 Questions to Ask When Building A Website

Irwin Hau | Web Design

Want to turn your good website into a great website? We hear you loud and clear. We have the insights to help you convert your readers into new customers and…

Xero Integration With A WooCommerce WordPress Website Or Online Payment App

Irwin Hau | Web Development

What is Xero? A Quick Refresher Xero is an easy to use online accounting software tailored for small businesses. Built as a cloud-based software, you can access real-time data from…

The High Business Risk Of Going With What’s Convenient

Irwin Hau | Web Design

There are currently around 4.66 billion active internet users worldwide. Your website is one of the most important ways to connect with these users, and the platform on which your…

Best Web Design Strategies For Luxury High End Brand Websites

Irwin Hau | Web Design

What Does a High-End Brand Experience Require? To come off effortlessly as a high-end brand, regardless of the industry, there is one key thing you need to pull off well….

Every Web Design Agency Should Cater For Core Web Vitals

Irwin Hau | Search Optimisation

Much like the human body has vital signs to show it’s in good working order, your website has key indicators that show Google it’s in tiptop condition. These are what’s…

Why Internet Explorer Is No Longer Used As a Browser

Irwin Hau | Web Development

The first of its kind, this digital relic was released in August 1995. By 2003 Internet Explorer had swept across the globe and had the lion’s share with 95% of…

The 9 Usual Suspects When Websites Breakdown

Irwin Hau | Web Development

It’s a scary prospect, and one many small business owners shelve into the far recesses of their minds. Out of sight, out of mind right? But when it happens, it’s…

What Happens If You Don’t Maintain Your Website – 8 Helpful Tips You Can Do Right Away

Irwin Hau | Web Development

A website might seem like an inanimate object, but it is the farthest thing from. Underneath its pretty digital surface, a website consists of many moving parts, such as web hosting,…

A Quick Checklist Of What To Do Before Launching A Website

Irwin Hau | Web Design

Launching a new website is a pretty pivotal and exciting moment. The start of this journey probably dates back quite a few months ago, and it’s understandable you’re ready to…

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