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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Why Your Business Fail In Converting Website Visitors To Sales?

Irwin Hau | Digital Marketing

Every visitor who leaves your website without converting is a missed opportunity for your business. Whether you’re selling products, offering services, or promoting your brand, failing to convert website visitors…

Why Your Digital Marketing Campaigns Do Not Always Translate Into Sales?

Irwin Hau | Digital Marketing

Businesses invest significant time and resources into digital marketing strategies, hoping to drive traffic and increase sales. But despite pouring effort into running ads, crafting social media posts, and optimising…

What Causes Your Customer Acquisition Funnel to Underperform?

Irwin Hau | Digital Marketing

Is your customer acquisition funnel failing to deliver the results you expected? Well, many businesses face challenges when their funnel underperforms. As a result, it leaves them unsure about what…

What Are the Key Web Design Elements That Impact Sales Conversion?

Irwin Hau | Web Design

No matter how great your product is, a website that frustrates or confuses potential customers can quickly turn them away. In fact, every aspect of your website’s design can impact…

What Do Website Designers for Small Business Near Me Do?

Irwin Hau | Web Design

If you own a small business, you’ve likely already heard the advice: “You need a website.” But what happens next? How do you turn a simple idea into a polished,…

Why 90% of Your Unique Website Visitors Never Convert to Sales?

Irwin Hau | Digital Marketing

Have you ever wondered why your unique visitors leave your site without making a purchase or taking the desired action? It’s a common dilemma for businesses of all sizes. You…

How Do I Choose the Right Web Design Company Near Me?

Irwin Hau | Web Design

Have you ever wondered how some businesses seem to have websites that not only look amazing but also drive conversions effortlessly? Choosing the right company is a big decision, and…

Is it Better to Use a Custom WordPress Website Design or Template?

Irwin Hau | Web Design

WordPress is one of the most popular website platforms in the world. It powers about half of the websites that you can find on the web today. If you are…

How Can a Web Design Agency Near Me Fix Website Sales Funnel Issues?

Irwin Hau | Web Design

Many businesses pour significant resources into driving traffic to their websites, only to see low conversion rates and frustrated customers. If your website’s sales funnel isn’t optimised, you’re losing valuable…

Why You Need to Plan Your eCommerce Clothing Website Before Getting It Built?

Irwin Hau | Web Design

The online clothing market is rapidly growing, and a high-quality website can set you apart from competitors. But here’s the catch: building a great eCommerce clothing website isn’t just about…

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