ICT Button with Arrow Green Leaf Toucan Extended

We help businesses stand out, so they significantly increase their chance of converting more leads

+ 0 %
Increase in conversion off a high base - Manufacturer
0 %
Increase on conversion rate - B2B Service Business
+ 0 %
Increase on leads with a simple 1 page UX/UI revamp - B2B
+ 0
Awards & mentions across 4 different industries since 2009

Need a strategy?
Let’s point you in
the right direction

Required fields

Call us curious cats...

Blog

Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

irwin-hau-author-bio-image

19 eCommerce Statistics & Trends For 2023 You Need To Know [UPDATED]

Irwin Hau | Web Design

After an unprecedented couple of years, the landscape of eCommerce statistics have been extremely interesting to follow. Changes that were once on the horizon have shifted forwards catalysed by the…

How a Good Website Design Can Increase Your Business Value and Influences Customer Behaviour

Irwin Hau | Web Design

Your company and brand are a combination of the branding experience. Your brand is more than just your logo, your fonts, the products you sell and your staff. It’s all…

Internet Web Statistics 2023 – How Covid-19 Has Changed Online and Digital [UPDATED]

Irwin Hau | Web Design

Before the coronavirus pandemic, private and public organisations were moving at different speeds in embracing a digital business model. However, the last 2 years have seen the biggest shockwaves of…

Importance of Responsive Website Design with the Increase in Mobile Traffic Trends

Irwin Hau | Web Design

The term “responsive web design” was originally coined back in 2010 by graphic designer, Ethan Marcotte in a paper he wrote about the need to create “flexible and fluid” websites…

Top 10 Questions to Ask When Building A Website

Irwin Hau | Web Design

Want to turn your good website into a great website? We hear you loud and clear. We have the insights to help you convert your readers into new customers and…

Xero Integration With A WooCommerce WordPress Website Or Online Payment App

Irwin Hau | Web Development

What is Xero? A Quick Refresher Xero is an easy to use online accounting software tailored for small businesses. Built as a cloud-based software, you can access real-time data from…

The High Business Risk Of Going With What’s Convenient

Irwin Hau | Web Design

There are currently around 4.66 billion active internet users worldwide. Your website is one of the most important ways to connect with these users, and the platform on which your…

Best Web Design Strategies For Luxury High End Brand Websites

Irwin Hau | Web Design

What Does a High-End Brand Experience Require? To come off effortlessly as a high-end brand, regardless of the industry, there is one key thing you need to pull off well….

Every Web Design Agency Should Cater For Core Web Vitals

Irwin Hau | Search Optimisation

Much like the human body has vital signs to show it’s in good working order, your website has key indicators that show Google it’s in tiptop condition. These are what’s…

Why Internet Explorer Is No Longer Used As a Browser

Irwin Hau | Web Development

The first of its kind, this digital relic was released in August 1995. By 2003 Internet Explorer had swept across the globe and had the lion’s share with 95% of…

Google Review Image