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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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The 9 Usual Suspects When Websites Breakdown

Irwin Hau | Web Development

It’s a scary prospect, and one many small business owners shelve into the far recesses of their minds. Out of sight, out of mind right? But when it happens, it’s…

What Happens If You Don’t Maintain Your Website – 8 Helpful Tips You Can Do Right Away

Irwin Hau | Web Development

A website might seem like an inanimate object, but it is the farthest thing from. Underneath its pretty digital surface, a website consists of many moving parts, such as web hosting,…

A Quick Checklist Of What To Do Before Launching A Website

Irwin Hau | Web Design

Launching a new website is a pretty pivotal and exciting moment. The start of this journey probably dates back quite a few months ago, and it’s understandable you’re ready to…

5 Powerful Human Behaviour Techniques To Elevate Your Web Design

Irwin Hau | Web Design

There’s a saying ‘people might not remember what you say, but they’ll remember how you made them feel’. The same goes for your website, and the ‘experience’ it provides your…

NetSuite LightCMS End of Life – Urgent Digital Agency Website Migration Help

Irwin Hau | Web Development

NetSuite LightCMS End of Life Confirmed – 31 May 2020. The recent ‘end-of-life’ announcement released by the LightCMS team has come as a shock to many. LightCMS will continue to…

Digital Agency Insights – How To Make Web Design Truly Magical Again

Irwin Hau | Digital Marketing

Even with centuries of old-school magicians preceding us, the art form has not lost its magic touch. Withstanding the test of time, magicians still draw large crowds, even generations apart….

The Internet of Things (IoT) & Its Applications in Business

Irwin Hau | Web Development

Since the dawn of the digital age, the internet has been paramount to connecting people and facilitating communication. The nature of these interactions between people have improved exponentially, especially with…

Best of the best at the CES Show in LA 2019

Irwin Hau | Creative Inspiration

The Usual Suspects at a Tech Innovation Show With over 4000 companies exhibiting at CES Las Vegas, you’ll find all the big and small names at the world’s biggest tech…

Sterland Framework Software System

Irwin Hau | Web Development

How did Sterland come about? Almost half a century ago, the founder of Sterland Brothers Timber Supplies envisioned a management system that worked seamlessly with his timber, plumbing and building…

What Ecommerce Possibilities Can WooCommerce Open Up For You

Irwin Hau | Web Development

What is WooCommerce? WooCommerce is a plug-in created by the corporate faction of WordPress that allows you to start selling products or services on your WordPress site. Of course, eCommerce websites…

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