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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Web Design Debate – Are Hamburger Menus Grilling Your Website?

Irwin Hau | Web Design

Let’s talk business. There’s no easy way to say this, but the humble hamburger menu on your website is causing more problems for your site than you think. Not only…

We are looking for new PHP Developers

Irwin Hau | Web Development

If you’ve ever wanted to be a part of the team here at Chromatix, now’s your chance! We’re continually learning and developing, and we’re honest about where we’re at –…

Chromatix Connect – The True Heart of Our Digital Agency

Irwin Hau | Web Agency Life

“The why of what we do here at Chromatix!” Wow! Another amazing Chromatix Connect has come and gone. As consistent as Christmas, Chromatix Connect always brings an amazing smile to…

Chromatix Connect – Helping people offline

Irwin Hau | Web Agency Life

“We always help our clients online, but what would happen if we chose to help them offline as well…” We can’t believe Chromatix Connect was already two weeks ago! Chromatix…

Our Office is a Pokemon Pokestop!

Irwin Hau | User Experience

“So much sweet Pokeball goodness” It wouldn’t be a true web design agency if there were no references to video games, pop culture moments or Nicholas Cage memes – and…

A picture speaks a thousand (Chinese) words

Irwin Hau | Creative Inspiration

As web designers, we draw from design inspirations across the board – from user interface design to typography combinations. As a creative challenge internally, our latest inspiration piece – Chinese…

Chromatix represents Australia with a Best-in-Show at W3 Awards 2015

Irwin Hau | Web Design

Chromatix took out a stellar 5 awards in total, most notably an esteemed Best in Show – the only one given to an Australian digital agency at W3 Awards

The Sound Of Visual Art

Irwin Hau | Creative Inspiration

“Outstanding visuals, amazing concept, brilliant music” If you’re ever wondering what our web designers and developers are listening to whilst weaving their digital magic in Sketch and PHP, you’ll stumble…

8 hours with 15,000 pieces of Candy – Willy Wonka Poster

Irwin Hau | Creative Inspiration

“We’ve always been told that we shouldn’t play with our food.” UI designers, web design specialists and creatives alike are always trained that users “eat with their eyes”, but this…

If only this happened in every supermarket!

Irwin Hau | Creative Inspiration

  “Wow, never did I expect to get an email from Ritchies IGA boss Fred Harrison!” If you work at an ad agency, digital firm or web design agency in…

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