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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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The Sound Of Visual Art

Irwin Hau | Creative Inspiration

“Outstanding visuals, amazing concept, brilliant music” If you’re ever wondering what our web designers and developers are listening to whilst weaving their digital magic in Sketch and PHP, you’ll stumble…

8 hours with 15,000 pieces of Candy – Willy Wonka Poster

Irwin Hau | Creative Inspiration

“We’ve always been told that we shouldn’t play with our food.” UI designers, web design specialists and creatives alike are always trained that users “eat with their eyes”, but this…

If only this happened in every supermarket!

Irwin Hau | Creative Inspiration

  “Wow, never did I expect to get an email from Ritchies IGA boss Fred Harrison!” If you work at an ad agency, digital firm or web design agency in…

Iconfinder Artist Spotlights #1

Irwin Hau | Creative Inspiration

We love to honour amazing website designers, illustrators, artists and creatives from around the world. We just wanted to take a moment to highlight a few creative contributors to Iconfinder…

I wear whites socks and drink lattes…

Irwin Hau | Web Design

This was one of the 1st lines we read in one of the resumes we received for a web design role we had available. It definitely made us want to…

Arial vs. Helvetica, Round 1, Fight!

Irwin Hau | Web Design

When people think of website design, they often overlook the choice of font. Arial, Helvetica, Times New Roman or even the cringe-worthy Comic Sans are usually the common choice but…

WHOA Man, It’s A Double Rainbow!

Irwin Hau | Web Design

Colour is incredibly important in design, both web and otherwise. When seen in the sky, it also has the ability to make an individual emotionally unstable (major LOL). On a…

Creatives Lego design ideas

Irwin Hau | Creative Inspiration

Everyone loves Lego, who doesn’t really? But you can extend Lego beyond just building castles and cars (and maybe someday even extend to generating design ideas for your website). I…

Typography Personality & Purpose

Irwin Hau | Creative Inspiration

Typography is all about visual expression that compliments the verbal language. In simple terms the fonts we use. When it comes to content, we can use the same words but…

Wreck It Ralph Game

Irwin Hau | Creative Inspiration

By now you would have watched the movie trailer stacks of times, but why watch when you can now play the game too! As one of the latest animated features…

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