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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase on conversion rate - B2B Service Business
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Instructional Diagrams

Irwin Hau | Web Design

They say a pictures speaks a thousand words, and sometimes its just easier to understand (who likes reading loads of text anyway, perhaps that’s why Youtube’s doing really well). Anyway,…

Please, Do It At Home

Irwin Hau | Creative Inspiration

Well well, it’s another manic Monday! Let’s kick things off with a lesson on social etiquette, courtesy from our friends in Japan. The kind folks that run their subway system…

Web Design For Kids

Irwin Hau | Web Design

Recently I came across an article by Andrew from Paragon, detailing his experience with teaching elementary school students about web design. The interesting thing he discovers is that these 8-year-old…

MATE! Aussie Web Definitions

Irwin Hau | Creative Inspiration

For those of you aboard, we don’t ride to work or school on kangaroos and no, reptiles and poisonous animals don’t rule the land – though we do have a…

Help Me Help You Design

Irwin Hau | Web Design

So how do you feel? What do you picture? Tell me more about your business. When it comes to creativity, design in particular, it’s always hard to get into someone’s…

Website Briefing Checklist

Irwin Hau | Web Design

So how much is a website? It’s the most common question we receive understandably but it’s like asking how long is a piece of string or how much is a…

Spam, Just As Bad As Spiced Ham

Irwin Hau | Search Optimisation

How many times have you received an email like this? Dear Sir/Madam I thought you might like to know some of the reasons why you are not getting enough Social…

I… Can’t… Think… Of… Anything!

Irwin Hau | Web Design

What happens when you hit a wall? You know when you have one of those days, when your mind completely zapped of creativity and you need a quick hit of…

Unconventional And Unusual

Irwin Hau | Creative Inspiration

As web designers, we can sometimes get trapped in the conventional realm, adhering to certain inescapable “fundamentals” in web design. This limits much creativity, that is supposed to be inherent…

The Write Website Copy

Irwin Hau | Web Design

How to Nail Effective Marketing When it comes to effective marketing, it is imperative that you utilise fantastic copy. If you want to get that perfect direct response from your…

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