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We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
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As web designers, we spend most of our days staring at computers behind a desk – just regular wooden rectangles, like many other office workers out there. It seems to…
Website Elements That Make You Cringe
Being a digital studio and having been web designers and developers for so long, we all know what works and what doesn’t. Unfortunately not all our clients are aware of…
Cool Movie Poster, Bro
Most of us enjoy going to the movies (I’m generalising, so sue me). Like the regular theatre patron, I’m constantly bombarded by movie posters of upcoming blockbusters, informing me that…
Instructional Diagrams
They say a pictures speaks a thousand words, and sometimes its just easier to understand (who likes reading loads of text anyway, perhaps that’s why Youtube’s doing really well). Anyway,…
Please, Do It At Home
Well well, it’s another manic Monday! Let’s kick things off with a lesson on social etiquette, courtesy from our friends in Japan. The kind folks that run their subway system…
Web Design For Kids
Recently I came across an article by Andrew from Paragon, detailing his experience with teaching elementary school students about web design. The interesting thing he discovers is that these 8-year-old…
MATE! Aussie Web Definitions
For those of you aboard, we don’t ride to work or school on kangaroos and no, reptiles and poisonous animals don’t rule the land – though we do have a…
Help Me Help You Design
So how do you feel? What do you picture? Tell me more about your business. When it comes to creativity, design in particular, it’s always hard to get into someone’s…
Website Briefing Checklist
So how much is a website? It’s the most common question we receive understandably but it’s like asking how long is a piece of string or how much is a…
Spam, Just As Bad As Spiced Ham
How many times have you received an email like this? Dear Sir/Madam I thought you might like to know some of the reasons why you are not getting enough Social…
