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The strongest digital foundation to support the builder’s choice
Built 125 years ago here on Aussie soil, Bowens are a family-owned company who have established themselves as lead providers of an extensive range of quality timber in Victoria. With a team of 500, they are geared to support both large scale corporate builders and DIY home renovators.
Recognising that a strong online presence is pivotal to the growth of any modern business, Bowens seek a platform that reflect their professionalism, capabilities and innovative mind.
- Products and service-orientated with 35 sales representatives & 500 professional retail staff
- Leading supplier of a complete range of general and builder’s hardware
- 360 degree service – from expert consultation, call-in-express and delivery
Web Design & Development
- Implementation of Chromatix Conversion framework in UI/UX design
- Minimalistic yet bold visuals to appeal to the tradies and professional builders and developers
- A custom eCommerce solution seemlessly integrated with Bowens’ various internal systems and marketing tools.
Analytics & Reporting
- Set up from launch, the right analytics tracking tools allow Bowens to monitor the performance of individual pages and eCommerce transactions
- Backed by data, there is little guesswork in deciding which products are doing well and which areas need improvement
Conversion Strategy
- Assist tradies in quickly accessing the key requirements, store locations and ordering products swiftly on both mobiles and desktops
- Incredibly fast instant-search to ensure the best product browsing experience
- Reduce the clutter of multiple pages across the site and streamline the overall user journey
- Offer both ‘Click and Collect’ and delivery options for their range of products
It was essential to deliver a digital platform that reflects Bowens' professionalism and quality of service whilst resonating with their primary target market of professional builders and tradesmen
Streamlined user journeys with clear end goals
With the implementation of a dual navigation menu, the digital solution is an effective marketing piece that fast-tracks users to information within a couple clicks; whether it is
- to see and understand the services offered and products available
- to have a seemless product checkout with multiple delivery options
- to get a bite of the latest industry news
- to be educated and inspired by case studies & project videos
