5 Types of Generative AI that Every Small Business Should Know

Artificial intelligence, especially generative AI, has been a major part of almost businesses today. It has become a part not just of content creation but also of creating marketing materials, designing products, and engaging customers.

If you are stuck developing unique marketing content or fresh product concepts for your site, using the right type of generative AI can help you find what you need. Read on as we discuss the five types of generative AI you should consider integrating into your strategy to enhance your website content.

Text Generation

Text generation refers to the use of AI models to create written content based on user inputs or prompts. Models like ChatGPT, for instance, use deep learning algorithms to understand language patterns. 

These algorithms are used to generate coherent, contextually appropriate, and often creative content. It’s highly useful for automating tasks such as writing articles, blogs, product descriptions, and even customer service responses.

Use Cases for Small Businesses:

Small businesses can use text generation to create content quickly and efficiently. It can also assist in drafting customer support responses, promoting better customer communication even without hands-on monitoring.

Tools and Platforms:

• OpenAI (ChatGPT)
• Jasper AI
• Writesonic
• Copy.ai
• CopySmith
• Rytr
• HyperWrite

Image Generation

Image generation, on the other hand, uses AI models to create visuals—either from scratch or based on descriptive text prompts. These are often used to produce high-quality images in various styles, such as illustrations, realistic photographs, and designs. It is powered by machine learning algorithms that are trained using large datasets of images to understand patterns, shapes, and structures.

Use Cases for Small Businesses:

Image generation is often used to create custom visuals for marketing campaigns, social media, and branding. However, note that there have been instances where the generated images were far from realistic or natural. As a result, some businesses only use it for assistance with prototyping to reduce design turnaround times.

Tools and Platforms:

• DALL·E
• MidJourney
• DeepAI
• RunwayML
• Artbreeder
• Canva (with AI features)

Audio Generation

Generative AI can also be used for audio generation. It involves using AI to create voiceovers, music, and sound effects by analyzing sound patterns and language to produce natural-sounding audio.

Use Cases for Small Businesses:

Businesses in the entertainment or media industry can greatly benefit from it to create custom audio tracks. They can also use it to produce professional voiceovers for video content, podcasts, and advertisements without a voice actor.

Tools and Platforms:

• Resemble AI
• Murf AI
• Lovo AI
• Play.ht

Video Generation

Video generation involves creating video content using AI. It combines generated images, audio, and text to produce videos from descriptive text prompts. These tools leverage deep learning algorithms to animate visuals or create realistic video effects, with the goal of speeding up video creation.

Here are some video content ideas you can create using generative AI:

• Promotional videos
• Explainer videos
• Product demos

Use Cases for Small Businesses:

It is ideal for creating engaging content for social media or websites. Businesses can also use video generation for personalized marketing campaigns, targeting different customer segments with customized messaging.

Tools and Platforms:

• Synthesia
• Pictory
• InVideo
• Lumen5
• DeepBrain AI

Code Generation

Code generation refers to the process where AI assists in writing or automating code based on user prompts. It also uses machine learning models that are trained on code repositories. This means that these tools are heavily focused on generating clean and functional code, specifically for website creation and software development.

Use Cases for Small Businesses

These tools can help speed up the coding process, assist non-technical business owners, and reduce the cost of hiring a full-time developer. It is also useful for prototyping and testing code snippets.

Tools and Platforms:

• GitHub Copilot
• OpenAI Codex
• Replit Ghostwriter
• Tabnine
• DeepCode
• Kite

Conclusion

Regardless of your needs or goals, generative AI is here to stay and improve your processes. Small businesses that incorporate AI tools into their processes can explore creative opportunities that were previously out of reach.

As more businesses adopt AI-driven solutions, leveraging these tools becomes more than just a necessity. Investing in these tools will enable you to scale your efforts easily and innovate more efficiently, securing your standing in a congested online space.