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22 Jul 24

3 Common DIY CMS’s – A Quick Comparison Of Shopify, Squarespace & Webflow

Alice Khau | Web Development

Are you a tech-savvy small business owner looking to take control of your online presence?  Using the right CMS isn’t just about making the process easier for yourself, it’s crucial for achieving long-term success. The perfect CMS can deliver a seamless user experience, simplify site management, and help you reach your business goals efficiently.

We’ll compare some of the best DIY CMS options, focusing on industry leaders like Shopify, Squarespace, and Webflow. By understanding their strengths and unique features, you’ll not only stay ahead of the curve but also streamline your website projects. It’s without question that content management software provides efficiencies and tools to manage and enhance your content creation across all marketing channels. Plus, you’ll gain access to effective analytics to better judge your content’s ROI. Get ready to enhance your online presence, save time, stay within budget, and make your next big launch a success.

Latest Statistics That Show The Landscape Of CMS

  • Shopify serves over 700 million buyers in 2024, contributing $319 billion to global ecommerce
  • Shopify dominates the US ecommerce platform industry, holding one-third of the market
  • Squarespace is the most popular website builder in the United States
  • 0.7% of all websites in the world use Webflow as of April 2024
  • There has been a 647.81% increase in Webflow e-commerce websites in the last three years
  • Webflow has 3.5 million users worldwide
 

Shopify – E-Commerce Web Design Made Easy

Overview Of Shopify

Shopify, a leading e-commerce platform, stands out for its design flexibility and extensive customisation options, allowing businesses to create unique online stores. Non-technical users can choose from a vast array of themes and easily customise them with Shopify’s drag-and-drop builder. For instance, a boutique clothing store can personalise its layout to highlight seasonal collections, while a tech gadget retailer can create a sleek, modern interface to showcase the latest products. 

 

Key Features

Its order management system simplifies tracking and fulfilling orders, while secure payment options facilitate smooth transactions. Shopify’s intuitive mobile commerce capabilities allow businesses to easily manage their store and engage customers on the go.

 

User Experience & Reviews –  

As a startup, you get great bang for your buck. Do your research on apps and features before committing. Easy to create the website you envision without coding experience.

I like that Shopify is by far the platform that makes it easiest for you to manage your products and shop overall, it also gives great analytics details of what your customers look at before they make a purchase.

 

 

Squarespace: The All-in-One Website Builder

Overview Of Squarespace

Squarespace is renowned for being an all-in-one platform that offers everything from hosting, SEO optimisation and drag and drop design templates. Squarespace also provides robust integrated features such as e-commerce capabilities, blogging tools, and SEO management, eliminating the need for third-party applications. The platform’s user-friendly interface and reliable customer support make it accessible for beginners, while its advanced design tools and analytics cater to more experienced users. 

 

Key Features

The key features and functionalities include unlimited storage, easy customer account management, inventory management, abandoned cart recovery, and easy to set up discount codes. These features enable businesses to manage their e-commerce operations efficiently, enhancing the shopping experience for customers and helping to boost sales and retention. 

 

User Experience & Reviews 

I love that I can access templates, edit what I want, create landing pages, have a booking page and online shop all in one place.

It’s a good option for someone who has no to little expertise in building a website. For a one-person startup, it’s cost effective.

 

Webflow: Design and Develop with Precision

Overview of Webflow

Webflow combines design, development, and content management in one platform, offering the ability to create responsive websites without requiring any coding and add site elements using the drag-and-drop functionality. Webflow provides a wide range of professionally designed templates that are fully customisable, allowing users to create unique web designs without starting from scratch.

 

Key Features

Webflow introduced enhanced CMS capabilities, new animation and interaction tools, and improved e-commerce features. Webflow’s platform allows for precise control over design elements and seamless integration of design and code, making it ideal for designers who want to push creative boundaries without compromising on functionality.

 

User Experience & Reviews 

Easy to create, deploy and manage multiple sites and landing pages. Integrates natively or with some light work with a lot of tools, like Sales Force.

Webflow is great because it lets you design websites visually, which means you don’t need to know how to code. It’s user-friendly, makes your site look good on any device, and it’s packed with features that help you manage content and add cool animations easily.

 

Quick Wrap Up

Selecting the right DIY CMS is essential for creating effective and engaging websites, but there is no one-size-fits-all solution. Each platform—Shopify, Squarespace, Webflow—has its own strengths and weaknesses, catering to different needs. Whether you’re seeking comprehensive creative flexibility, robust e-commerce capabilities, or an all-in-one platform, the best choice depends on your specific requirements. The right CMS will enable your team to collaborate seamlessly, iterate quickly based on user feedback, and ensure your website is both visually stunning and highly functional.

Navigating the world of DIY CMS can be challenging. Business owners often come across 2 common pain points, the time-consuming nature of mastering each platform and the difficulty in optimising your website for maximum performance and ROI. This is where our professional developers and digital strategists come in. We can help you select and implement the best CMS for your business, ensuring a smooth setup and a stable foundation that includes all the core functionalities essential to your operations.

Ready to elevate your online presence? Chat with our team today on (03) 9912 6403 and let us set you up for long-term success.

 
 
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