Integrating Hubspot

HubSpot has cemented itself as a powerful and comprehensive marketing platform that covers every part of the inbound marketing and sales funnel, from reaching new audiences, improving customer experiences and staying connected. With innovative flexibility to scale and grow with many businesses, HubSpot can integrate seamlessly with a myriad of APIs and other software. 

Due to the value of its data points and the sheer power of its integration potential, the HubSpot development ecosystem is one shared symbiotically by both internal developers and hundreds of third-party independent software developers, also known as “HubSpot Connect Partners”. 

Long gone are the days where businesses waste time managing multiple interfaces and applications with their individual purposes. Joining forces with other solutions enables you to streamline and automate your current operations into one centralised dashboard and provide even better customer experiences.

HubSpot is one of the most popular in Australia in Marketing Automation. (Source)

HubSpot integrations generally assist with one of these main levels of your sales funnel

• Sales/CRM
• Marketing/CMS
• Analytics
• Video & Webinars
• Advanced Content Creation
• Workflow Automation

Integrations and development tools will sync data points across multiple portals, depending on how you want to customise your workflow and marketing through an omni-channel experience. The different data points within HubSpot include these

• Contacts & Customers
• Companies 
• Company Deals 
• Customer Tickets 
• Products / Inventory / Services 
• Sales and Quotes 
• Engagements 
• Timeline events 

If your integration needs are more straightforward, you can choose a prebuilt API integration. If you have a more complex and unique CRM, you can also engage an independent and trusted backend developer to build a customised integration that will connect your data points to HubSpot, so you harness the best parts of your current system. 

Here are some pre-built integrations to help open your mind up to what’s possible with HubSpot integrations.

HubSpot Integrations

Contract Management Integration (PandaDoc)

PandaDoc simplifies the contract process with templates and e-signature capabilities that allow you to close quicker. A PandaDoc integration with HubSpot Sales allows you to easily pull contact info directly from the CRM into your contact. This allows for the quick creation of error-free contacts.

Project Management (ClickUp)

Click Upis a project visualization tool that gives managers a bird’s-eye view of ongoing initiatives.
Connecting ClickUp to HubSpot enables the use of process triggers to bridge the gap between teams. For example, you can close a deal in sales, then start the onboarding process in ClickUp automatically.

Sales CRM (SalesForce)

Salesforce CRM is a cloud-based customer relationship management system that helps improve the relationship with your customer. HubSpot and Salesforce’s integration is a bridge between your marketing database and your sales database, allowing activity and information to move seamlessly between the two.

EventBrite

From event registration to payment collection and even name tag printing, EventBrite has everything you need to maximize the ROI for all your client’s events. With HubSpot integration, you can collect leads into HubSpot, track who’s registering for (and attending) your events, and more quickly you can communicate with your registrants before and after the event. It also provides the platform to set up workflows for customized event reminders and follow-ups.

WordPress CMS (Gravity Forms)

It is a WordPress Plugin that allows for effortlessly styled forms. The plugin enables us to tie in our clients’ current standard or conditional forms directly with specific lists in HubSpot.

Reporting and Analytics (HotJar)

HotJar allows us to capture user interactions with our website via heat maps, recordings, lead funnels, and surveys. Like all good things in HubSpot, HotJar integrates its polls into HubSpot to help gain customer data insights.

Workflow Automation (Zapier)

Zapier is an online automation tool that connects you with the favorite apps such as Gmail, Slack, MailChimp, and over 1,000 more. You can combine two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

HubSpot Software Integration Case Studies

Here are some case studies of how companies have utilised HubSpot integrations to improve their operations and marketing performance. The proof’s in the numbers.

Wistia (Source)

Unbounce used Wistia and HubSpot to bring more leads into HubSpot through video marketing and retrospectively used viewing analytics to create stronger campaigns.

Their salesperson was notified to set up a demo if a visitor watched three different product videos about a particular feature 75% of the way through. In 2017, the Wistia-hosted speaker videos included a four-field form integrated with HubSpot that captured over 600 contacts within the first 30 days.

Databox (Source)

Revenue River cut time spent on reporting by 50% through using the Databox marketing integration.

Before installing the integration, each of Revenue River’s six marketers was spending about 10 hours per month putting together reports and only 2.5 hours analyzing those reports. Now, they’re able to spend twice as much time on analysis and 50% less time on reporting.

Seventh Sense 

HubSpot Agency Partner Imagine Business Development leveraged Seventh Sense along with their HubSpot powered Marketing and Sales emails to double their open and click rates and increase email conversions by 100%.

We’re Here To Help

Web development and software integrations can be highly involved processes. With a team of specialised front-end and back-end developers, we are here for you if you have any questions or would be interested in understanding what software will suit your CRMs best to streamline work inefficiencies or operations. Simply reach out to the team at 03 9912 6403 and one of our lovely team members will be more than happy to point you in the right direction.